EAST LANSING, Mich. — Reseda Group, a wholly owned credit union service organization of MSU Federal Credit Union (MSUFCU), today announced its strategic partnerships with the Credit Union League of Connecticut (CULCT), Kentucky Credit Union League and Credit Union Association of New Mexico (CUANM). The alliance agreements will help the state organizations empower credit unions by providing access to Reseda Group’s ecosystem of dynamic products, financial technologies and innovative solutions designed to meet the evolving needs of today’s digital-first members.
“At Reseda Group, we are committed to driving innovation that supports the success of credit unions and their members,” said April Clobes, president and CEO of Reseda Group and MSUFCU. “By partnering with these leading advocates, we can expand our solutions and technologies to reach more credit unions nationwide. Together, we’re creating new opportunities to help credit unions better connect with and serve their members. This collaboration marks an exciting step in shaping the future of financial services.”
As part of the partnerships, CULCT, the Kentucky Credit Union League, and CUANM will promote a collection of Reseda Group’s products and services to their member credit unions, allowing each group to select the best offerings that meet their needs. Each organization can choose from Reseda Group’s growing portfolio of fintech products and innovative solutions, including Ever Green and OneClick Financial, along with their wholly-owned entities, Foresight Group and M3 Group to promote to their members. These opportunities will provide credit unions with the ability to strengthen their relationships with their member base by delivering unique, highly valuable experiences.
“The landscape credit unions need to navigate continues to evolve,” said Chris Whalen, vice president of marketing and strategic solutions or CULCT. “Our collaboration with the Reseda Group expands the solutions we have available to help Connecticut’s credit unions grow and maximize their positive impact.”
Kentucky Credit Union League’s President and CEO Jim Kasch said joining forces with Reseda Group marks a pivotal moment in the organization’s journey toward greater innovation and impact. “Together, we are driving transformative change, unlocking new possibilities and opportunities for our credit unions,” said Kasch. “This partnership embodies our shared commitment to excellence and reinforces our dedication to shaping a brighter financial future for our members and the communities we serve."
This collaborative effort highlights Reseda Group’s commitment to providing comprehensive solutions that enhance member engagement and financial well-being while expanding the award-winning CUSO’s reach across the United States, strengthening its impact on the credit union industry.
“With collaboration as one element of our mission for serving New Mexico Credit Unions, we are pleased to bring Reseda Group in as a strategic partner,” said Melia D. Heimbuck, Esq., President and CEO of CUANM. “Reseda Group’s tools will help our member Credit Unions connect with their members, help them enhance their member’s digital experience, and build loyalty through financial education solutions.”
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About Reseda Group
Headquartered in East Lansing, Mich., Reseda Group is a wholly-owned credit union service organization of MSU Federal Credit Union (MSUFCU). Formed in 2021, Reseda Group changes the way people interact with their finances and how financial institutions engage with their consumers. By leveraging innovative products developed in-house and through its partnership ecosystem, Reseda Group is making financial technology and engagement solutions more accessible and approachable to the industry. Learn more at resedagroup.com.
MEDIA CONTACT
Jordan Raubolt — M3 Group
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